“We have had an exceptional year for adidas. We have improved the desirability of our brands and products around the globe with a net income of more than € 1 billion for the first time in the history of our company. These results are proof positive that our strategy ‘Creating the New’ is paying off,” said adidas CEO Kasper Rorsted.
Programmet startades som en nordisk pilot och har nu rullats ut även med deltagare från Europa.