Amazing Leaders started working with adidas in 2012 and have since developed our managers. In 2016, adidas decided to invest in a leadership program that would bring the 'Creating the New' strategy to fruition. Based on adidas values of creativity, collaboration and confidence, we created the leadership program 'The Core'.
“2016 was an exceptional year for adidas. We have improved the desirability of our brands and products around the globe with a net income of more than € 1 billion for the first time in the history of our company. These results are proof positive that our strategy ‘Creating the New’ is paying off,” said adidas CEO Kasper Rorsted.
The program started as a Nordic pilot and has since then been rolled out with participants from other parts of Europe.